Future Spark
Logo

------------------------------------

The file name consists of the following elements:

Future Spark + [Type] + [Application] + [Color] .filetype



------------------------------------
[Type]

	• Logo
	Default Version

	• Logo Claim
	Claim «Enabling digital leaders»


------------------------------------
[Application] Usage

	• Print
	Optimized for printed materials

	• Screen
	Optimized for digital display

	• Office
	For use in word processing applications


------------------------------------
[Color] Colors


Coloured (default)

	Graphite (Typography)
	• RGB 36 | 48 | 51
	• RGB HEX: #243033

	Aqua (Highlight)
	• CMYK 100 | 0 | 0 | 0
	• RGB: 0 | 255 | 255
	• RGB HEX: #00FFFF

Black

	Black, Schwarz
	• CMYK Sprocess colors: 0 | 0 | 0 | 100 (set to overprint)
	• RGB: 0 | 0 | 0
	• RGB HEX: #000000


Inverse
	• For placement on dark backgrounds


------------------------------------
Size

At original scale (100%), the width of the large cross in the brandmark is 100mm.
This allows logo application sizes to be easily documented and verified (e.g. 20% = 20mm). 


Minimum scaling

	• Logo: 3%



------------------------------------
Questions and Feedback:


Designsensor AG
Laupenstrasse 1
3008 Bern

+41 31 970 30 90
studio@designsensor.com



